Although overall retail sales increased in the first half of the year, fashion sales fell, weighed down by weak demand in the early months, inflationary pressures and new tariffs. In this context, the online channel remains a bright spot, as consumers increasingly seek convenience and discounts. At the same time, footwear imports in the first seven months of the year recorded higher values but lower volumes, as average prices climbed under tariff pressure. Despite glimpses of improvement, retailers face a challenging road ahead, with fragile consumer sentiment and uncertain trade policy
US Retail: fashion retail under pressure despite signs of recovery
