New U.S. Trade Legislation Could Crush Temu and Shein’s Business Model

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“This is a direct challenge to the business models of companies like Temu and Shein, which have relied heavily on the de minimis exemption to offer rock-bottom prices,” says Dewardric McNeal, Managing Director of Longview Global LLC. “It’s a bold move that signals a shift in U.S.-China trade policy, especially in the tech and retail sectors.”

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