From miners to musicians, Levi’s has outfitted generations for over 170 years. But what does it take to keep an American denim icon relevant in a global, fast moving and fashion forward world? In an exclusive interview with Levi Strauss & Co.’s CEO Michelle Gass, Managing Asia’s Christine Tan heads to Tokyo, a global hub for denim culture, to find out how the company’s first female CEO is making bold and difficult moves to transform Levi’s into the denim lifestyle brand.
Levi’s CEO Michelle Gass bets on India, China and women’s fashion to grow the brand to $10 billion
