Isotopes, Archaea, and Cold-Water Physics—How to Sell Obscure Science Stories to Editors and Readers

William von Herff
1 Min Read
Getting a story about unfamiliar and obscure fields such as geology, organic chemistry, or quantum mechanics off the ground often means jumping over hurdles—for editors and readers alike—that might not exist for more relatable subjects. But through proper framing and thoughtful storytelling, a determined and creative journalist can turn nearly any arcane subject into compelling reading. Such stories can leave people more informed, more curious, and with a lasting sense of wonder.

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