How to Start a Fashion Magazine?

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We keep hearing that print is dying, but Sophia Neophitou-Apostolou, Global Editor-in-Chief and founder of 10 Magazine, doesn’t buy it. Following 10’s global expansion and the launch of 10 Magazine DE with Toby Grimditch, Max Rossi speaks with them about scaling a publishing empire, elevating fashion discourse in Germany, and why magazines remain essential in 2025.

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