Beware of online ads with elaborate backstories. They may not be from a real small business

Melia & Co appears to be a small family-run business. The website of Olivia Westwood Boutique also spotlights a charming backstory. The “About Us” section states that twin sisters run the shop their mother opened in 1972 and share her commitment to a a business “rooted in family, community and women uplifting women.”