“Buying, not returning” Idaho Falls shoppers support small business day after Christmas

While the day after Christmas typically marks a nationwide wave of holiday returns, small businesses in downtown Idaho Falls are seeing more shoppers buying than returning. Despite National Retail Federation projections that 17% of holiday purchases will be returned this year, totaling an estimated $890 billion in retail reversals for the 2025 season, local shop owners say the atmosphere remains more “buy” than “bye-bye.”