Paramount Skydance recently reported its first quarterly earnings since merging with Skydance Media, showing third-quarter sales of US$6.70 billion and a net loss of US$257 million, along with a new five-year streaming deal announced by Professional Bull Riders (PBR) naming Paramount+ as the primary home of its premier bull riding tour from the 2026 season. These developments highlight Paramount Skydance’s shift toward sports streaming, supported by major rights agreements with UFC, PBR, and…
Can Paramount Skydance (PSKY) Leverage Sports Streaming to Reinvent Its Competitive Edge?
