Good food, art and music, good people, and good times. For those who attended Billy Reid’s Shindig festival, which concluded on Sunday, it’s easy to put the brand’s ethos into words. Hosted in Florence, Alabama, the three-day event included an organized tour of Muscle Shoals Sound Studio, where Lynyrd Skynyrd first recorded music and Keith Richards wrote “Wild Horses.” There was also a Tennessee Riverside tailgate with football and barbecue, intimate concerts featuring Gillian Welch and The Kills, a late-night rooftop show with the brand’s namesake founder-designer on guitar, ever-present bites by James Beard Award-winning chefs, multiple art and photo exhibits, and a fashion show featuring staffers and friends.
Fashion Briefing: ‘The church of Billy Reid’ — Inside the event building an army of brand evangelists
